Winning customers with big data

Communications services providers (CSPs) are at the heart of their customers’ digital universe. They are sitting on a gold mine of digital data that enables them to understand their customers at an unparalleled level, potentially positioning them to win the battle for customers and create new revenue streams. Though CSPs have handled large amounts of data for years, the game-changing aspect lies in using it to derive new insights to become more competitive and to create business value. This report shows how CSPs can acquire the capabilities to capitalize on the opportunity big data presents.

 

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About the authors

Bob Fox

Bob Fox
Global Industry Leader, Telecommunications
IBM Global Business Services

Rob van den Dam

Rob van den Dam
Communications Industry Lead
IBM Institute for Business Value

Rebecca Shockley

Rebecca Shockley
Analytics global research leader,
IBM Institute for Business Value

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