India’s digital drive

India’s banks are transforming. They are investing heavily in digital technologies to catch up with leading global competitors offering wide-ranging and sophisticated services. At the same time, current innovations, such as the IndiaStack, are creating a rapidly growing digital citizenry. These digital consumers are increasingly demanding that India’s banks not only keep pace with global leading practices, but leapfrog far beyond them by developing new, uniquely Indian products, services and business models. By adopting new strategies that incorporate the principles of Digital Reinvention™, as well as embracing rapidly advancing technologies such as artificial intelligence (AI) and cognitive computing, India’s banks can challenge global leaders to be among the strongest, most dynamic in the world.

Featured findings

67% of India's banking executives are directing their organizations to improve customer engagement and experience - IBM
57% of India's banking executives are looking to significantly improve employee productivity - IBM
53% of India's banking executives are looking to significantly grow revenues - IBM

About the authors

Gayathri Parthasarathy

Gayathri Parthasarathy
Senior Partner and Vice President, Financial Services Sector
IBM Global Business Services

Rajdeep Saha

Rajdeep Saha
Director and Digital Lead, Financial Services Sector
IBM Global Business Services for India/SA

Nicholas Drury

Nicholas Drury
Global Banking and Financial Markets Leader
IBM Institute for Business Value

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

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