Driving in the next decade
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For U.S. consumers, owning a car remains important; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform U.S. consumers’ lives and expectations.
About the authors
Vice President and Americas Automotive Industry Leader, IBM
Global Business Services
Automotive Research Leader,
IBM Institute for Business Value
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