Driving in the next decade

Conventional automotive (auto) industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicate that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For United Kingdom (UK) consumers, owning a car is still an important option; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform UK consumers’ lives and expectations.

Featured findings

90% of UK consumers surveyed expect to own or drive a car in the next 10 years
By 2025, UK respondents 35 years and up expect to use car- and ride-sharing services 5X more, and to see their personal use of cars drop 16%.
28% of UK respondents are very interested in submitting ideas to co-create new automotive products and mobility services

About the authors

Ben Stanley

Ben Stanley
Global Automotive Leader
IBM Institute for Business Value

Dan Hatfield

Dan Hatfield
Partner & Industry Leader for Automotive, Aerospace & Defence
IBM Global Business Services

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