Driving in the next decade
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of more than 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For Indian consumers, owning a car is an important aspirational goal; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform Indian consumers’ lives and expectations.
About the authors
Automotive Research Leader
IBM Institute for Business value
Industry Lead, Automotive and Aerospace & Defense
IBM India Global Delivery Center
A new relationship – people and cars in China
How Chinese consumers want cars to fit their lives
A new relationship – People and cars
How consumers around the world want cars to fit their lives
Industry without borders
Leverage our deep automotive industry expertise and solution portfolio to develop intelligent, sustainable vehicles, expand service opportunities to exploit increasing vehicle connectivity, deliver personal and immersive customer experiences, and predict and avert manufacturing and supply chain disruptions.