Driving in the next decade

Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of more than 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For Indian consumers, owning a car is an important aspirational goal; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform Indian consumers’ lives and expectations.

Study highlights

97% of Indian consumers we surveyed expect to own or drive a car in the next ten years.
Indian respondents 35 and older expect their use of personal cars as their primary mode of transportation to drop by 12% by 2025, but anticipate their use of car-and ride-sharing will double.
63% of Indian respondents were very interested in submitting ideas to co-create new automotive products and mobility services.

About the authors

Ben Stanley

Ben Stanley
Automotive Research Leader
IBM Institute for Business value

Sriram Lakshminarayanan

Sriram Lakshminarayanan
Industry Lead, Automotive and Aerospace & Defense
IBM India Global Delivery Center

Read related IBM executive reports

A new relationship – people and cars in China

How Chinese consumers want cars to fit their lives

A new relationship – People and cars

How consumers around the world want cars to fit their lives

Automotive 2025

Industry without borders

Contact IBV

Want more information?