Driving in the next decade
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For German consumers, owning a car is still an important option; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform German consumers’ lives and expectations.
About the authors
Dr. Alexander Scheidt
Partner and Vice President
IBM Global Automotive Industry
Global Automotive Leader
IBM Institute for Business value
A new relationship – People and cars
How consumers around the world want cars to fit their lives
A new relationship – people and cars in China
How Chinese consumers want cars to fit their lives
Industry without borders
Leverage our deep automotive industry expertise and solution portfolio to develop intelligent, sustainable vehicles, expand service opportunities to exploit increasing vehicle connectivity, deliver personal and immersive customer experiences, and predict and avert manufacturing and supply chain disruptions.