Driving in the next decade

Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For German consumers, owning a car is still an important option; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform German consumers’ lives and expectations.

Featured findings

drive ca car in 10 years.
ride sharing services.
mobility services and automotive products.

About the authors

Dr. Alexander Scheidt

Dr. Alexander Scheidt
Partner and Vice President
IBM Global Automotive Industry

Ben Stanley

Ben Stanley
Global Automotive Leader
IBM Institute for Business value

Read related IBM reports

A new relationship – People and cars

How consumers around the world want cars to fit their lives

A new relationship – people and cars in China

How Chinese consumers want cars to fit their lives

Automotive 2025

Industry without borders