Consumers, cars and the Internet of Things

Conventional automotive industry wisdom warns executives that people are losing interest in cars. Our analysis of findings from over 16,000 respondents clarifies that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. Although consumers still expect to use cars differently, they don’t necessarily want to own one in the traditional sense. Globally, consumers are ready for industry innovation that is deepening their connections with cars and the expanding Internet of Things (IoT). And so, new mobility options will soon transform consumers’ lives and expectations.

Study highlights

The use of the personal car as primary transportation will increase by 37% for 18- to 24-year-olds while declining by 71% for other ages.

86% of consumers say they will own a car sometime during the next 10 years but 4 out of 10 are looking for new ownership models.

37% of consumers are very interested in submitting their own ideas to co-create new automotive products and mobility solutions.

54% of consumers want cars to learn about them in order to automate and personalize their driving experience.

46% of consumers we surveyed were very interested in buying cars directly through the internet.

About the authors

Ben Stanley

Ben Stanley
Global Automotive Leader,
IBM Institute for Business Value

Kal Gyimesi

Kal Gyimesi
Automotive industry Marketing Leader,
IBM Software Group

Read related IBM executive reports

Automotive 2025

Industry without borders

Driving security

Cyber assurance for next-generation vehicles

Advancing mobility

The new frontier of smarter transportation

Download the IBV App

Access our latest thought leadership, including C-suite studies and industry insights. Maintain a library, receive regular updates. Explore enhanced content.

Subscribe to the IdeaWatch Newsletter

Sign up to receive monthly e-mail updates on recent papers from the IBM Institute for Business Value.

IBM Automotive

Leverage our deep automotive industry expertise and solution portfolio to develop intelligent, sustainable vehicles, expand service opportunities to exploit increasing vehicle connectivity, deliver personal and immersive customer experiences, and predict and avert manufacturing and supply chain disruptions.

Contact IBV

Want more information?