Driving in the next decade
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, our analysis of findings from over 16,000 respondents clarifies that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For Chinese consumers, the importance of owning a car remains high; however, they don’t necessarily need to own one in the traditional sense. Consumers in China, as well as in the rest of the world, are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things. And so, new mobility options will soon transform Chinese consumers’ lives and expectations.
About the authors
Global Automotive Leader,
IBM Institute for Business Value
Executive, Automotive Industry
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