Driving in the next decade

Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, our analysis of findings from over 16,000 respondents clarifies that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For Chinese consumers, the importance of owning a car remains high; however, they don’t necessarily need to own one in the traditional sense. Consumers in China, as well as in the rest of the world, are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things. And so, new mobility options will soon transform Chinese consumers’ lives and expectations.

Study highlights

92% of the Chinese consumers we surveyed expect to own or drive a car in the next ten years. ibm.biz/autochina

Chinese respondents 35 and older expect their use of personal cars as their primary mode of transportation to drop by 17% by 2025, but anticipate their use of car-and ride-sharing will double. ibm.biz/autochina

44% of Chinese respondents were very interested in submitting ideas to co-create new automotive products and mobility services. ibm.biz/autochina

About the authors

Ben Stanley

Ben Stanley
Global Automotive Leader,
IBM Institute for Business Value

Eric Chen

Eric Chen
Executive, Automotive Industry
IBM China

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