The dynamics of the consumer-vehicle-enterprise relationship are starting to change drastically as traditional industry boundaries disappear. Automotive (auto) enterprises must adapt to how consumers can access vehicles in new ways and use them in their digital lives — and how cars now fit into an increasingly complex web of transportation options.
Interconnectedness is the essence of the creative disruption ahead: between consumers and automakers; between consumers and vehicles; and among traditional and non-traditional participants in the industry ecosystem. Looking toward 2025, the enterprises that welcome openness are setting the stage for success.
About the authors
Global Automotive Leader,
IBM Institute for Business Value
Automotive industry Marketing Leader,
IBM Software Group
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