Competing in the API economy

In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together ecosystem partners and unlock new sources of value. This two-part series of executive reports offers insights on the new opportunities APIs provide and on how organizations can take advantage of those opportunities. The first report, “Evolution of the API economy,” examines the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. The second report, “Innovation in the API economy,” explores the API experience, the use of APIs as a new, dynamic form of product offering and underlying API capabilities.

Study highlights

55% of chemicals and petroleum executives surveyed say industries are converging and being reshaped

55% of chemicals and petroleum executives plan to pursue strategies exploiting synergies with other organizations

51% of chemicals and petroleum executives tell us traditional business models are not sustainable

An engaging API Experience - Brings together branding, design-thinking principles  and a community of champions - ibm.biz/apiinnovation

A clear API promotion strategy integrates digital presence, event participation and influencer engagement - ibm.biz/apiinnovation

A successful pattern for API branding incorporates consistency, clarity and constancy - ibm.biz/apiinnovation

About the authors

Rahul Narain

Rahul Narain
Chief Architect for API-Centric Solutions
IBM Global Business Services

Alex Merrill

Alex Merrill
Senior Consultant
IBM Business Analytics and Strategy Practice

Eric Lesser

Eric Lesser
Research Director and North American Leader
IBM Institute for Business Value

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