Competing in the API economy
In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together ecosystem partners and unlock new sources of value. This two-part series of executive reports offers insights on the new opportunities APIs provide and on how organizations can take advantage of those opportunities. The first report, “Evolution of the API economy,” examines the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. The second report, “Innovation in the API economy,” explores the API experience, the use of APIs as a new, dynamic form of product offering and underlying API capabilities.
Read related IBM executive reports
Insights from the Global C-suite Study
Digital reinvention in action
What to do and how to make it happen
New technology, new mindset
Strategic IT infrastructures to compete in the digital economy
Download the IBV App
Access our latest thought leadership, including C-suite studies and industry insights. Maintain a library, receive regular updates. Explore enhanced content.
Sign up to receive monthly e-mail updates on recent papers from the IBM Institute for Business Value.
Fuel innovation and reach new audiences by making APIs part of your business model.