IBM Institute for Business Value

Leading edge thought leadership and practical insights
for business executives

The IBM Institute for Business Value leverages IBM global industry, functional and experts to discover emerging trends, business innovations and success patterns.

Featured Thought Leadership

Myths, exaggerations and uncomfortable truths

Myths, exaggerations and uncomfortable truths: The real story behind Millennials in the workplace

While there are some distinctions among the generations, Millennials’ attitudes are not poles apart from other employees’.

Our research debunks five common myths about Millennials and exposes three “uncomfortable truths” that apply to employees of all ages. Learn how a multigenerational workforce can thrive in today’s volatile work environment.

Industry Thought Leadership

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Restoring connections: How telecommunications providers can reboot the customer experience

In the new customer experience economy, telecommunications needs to move away from an “inside-looking-out” orientation focused on solutions, sales and the organization. Based on our research, we believe the industry should move toward adopting an “outside-looking-in” orientation, where everything is focused on and built around the customer perspective.

Cross-industry Thought Leadership

Analytics Speed Advantage

Analytics: The speed advantage
Why data-driven organizations are winning the race in today’s marketplace

In our 2014 study, “Analytics: The speed advantage,” the IBM Institute for Business Value delves into the habits of these speed-driven organizations to understand the best practices that differentiate them from others in the global marketplace. We examine the capabilities that enable them to more quickly acquire and manage data, analyze data faster, and act on data insights with speed and precision.


Evaluate business process performance using open standards for benchmarking
Our benchmarking data is built around a common, cross-industry Process Classification Framework, which means that business performance can be objectively evaluated.

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IBM retains top spot in thought leadership rankings during 2014

“By understanding weak signals and early indicators of industry transformation, we help our clients to be ahead of the pack.”

—Peter Korsten,
Vice President and Global Leader,
IBM Institute for Business Value

IBM Global C-suite Study: The Customer-activated Enterprise

  • Insights from the IBM Global C-suite Study

    Across the boardroom, CEOs, CIOs, CFOs, CMOs, CHROs and CSCOs must open up to customer influence, pioneer digital-physical innovation and craft engaging customer experiences.

    Get the study

IBM C-Suite Studies

2012 IBM Global CEO Study: Leading Through Connections
Interviews with more than 1,700 CEOs worldwide.

2011 IBM Global CMO Study: From Stretched to Strengthened
Interviews with 1,734 CMOs reveal three necessary actions: serve empowered customers, deliver customer value and be accountable to the business.

2011 IBM Global CIO Study: The Essential CIO
Conversations with 3,108 CIOs show how CIOs can be essential by leveraging business and IT to meet their particular organization's goals.

2010 Global Chief Financial Officer Study: The New Value Integrator
More than 1,900 CFOs share the secrets of outperforming their peers by combining two capabilities: finance efficiency and business insight.

2010 Global Chief Human Resource Officer: Working Beyond Borders
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting.

2009 Global Chief Supply Chain Officer Study: The Smarter Supply Chain of the Future
Interviews with 393 supply chain executives describe how they are making supply chains more sustainable, flexible and responsive through increased instrumentation, interconnection and intelligence.