Featured thought leadership

Analytics

The Chief Data Officer playbook:  Creating a game plan to sharpen your digital edge

Consumer Products

Ready for prime time? New lessons on building the consumer products brand experience

Human Resources

Designing employee experience: How a unifying approach can enhance engagement and productivity

Life Sciences

Prescribing a digital transformation for life sciences: Your cognitive future in the life sciences industry

Cross-Industry

Digital reinvention in action: What to do and how to make it happen

Travel & Transportation

Travel loyalty – Discount discontents: How loyalty programs can deepen engagement improve profits and drive brand allegiance

Benchmarking

Evaluate business process performance using open standards for benchmarking

Our benchmarking data is built around a common, cross-industry Process Classification
Framework, which means that business performance can be objectively evaluated.

Connect with our forward thinkers

CORTNIE ABERCROMBIE's picture

Cortnie Abercrombie
Cognitive Offerings Leader

Trevor Davis's picture

Trevor Davis
Global SME Consumer Products

Maria-Paz Barrientos's picture

Maria-Paz Barrientos
VP & Partner

Lauren O'Donnell's picture

Lauren O'Donnell
Global VP for IBM Watson Health

Saul J. Berman's picture

Saul J. Berman
Chief Strategist

Raimon Christiani's picture

Raimon Christiani
Global Industry Leader Travel

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