IBM Institute for Business Value

Leading edge thought leadership and practical insights
for business executives

The IBM Institute for Business Value leverages IBM global industry, functional and experts to discover emerging trends, business innovations and success patterns.

Featured Thought Leadership


More than magic: How the most successful organizations innovate

Innovation is alive and well. This new executive report created from the analysis of study responses identifies and documents clear steps for all organizations to adopt those elements of innovation strategy that differentiate outperformers from others.

Industry Thought Leadership

Driving Security Cover

Driving security: Cyber assurance for next generation vehicles

Today's instrumented and intelligent automobiles offer a plethora of driver features — from creature comforts like synching smart phones with vehicle systems to safety features like emergency assistance systems and real-time driver alerts. However, along with these advances come associated risks. To mitigate such threats, the automobile industry must continue to make security a top priority by building protection against computer incursions.

Cross-industry Thought Leadership

The Millenial Monsoon Cover

The millennial monsoon: Improving returns from a young generation of travelers

While our survey of 3,017 travelers found a few key differences between millennial travelers and their older counterparts, our central conclusion is that millennials are, for the most part, a lot like everyone else. To win over the millennial generation, and to succeed with all travelers, providers must understand, attract and cater to select sub-segments with differentiated products and services.


Evaluate business process performance using open standards for benchmarking
Our benchmarking data is built around a common, cross-industry Process Classification Framework, which means that business performance can be objectively evaluated.

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IBM retains top spot in thought leadership rankings during 2014

“By understanding weak signals and early indicators of industry transformation, we help our clients to be ahead of the pack.”

—Peter Korsten,
Vice President and Global Leader,
IBM Institute for Business Value

IBM Global C-suite Study: The Customer-activated Enterprise

  • Insights from the IBM Global C-suite Study

    Across the boardroom, CEOs, CIOs, CFOs, CMOs, CHROs and CSCOs must open up to customer influence, pioneer digital-physical innovation and craft engaging customer experiences.

    Get the study

IBM C-Suite Studies

2012 IBM Global CEO Study: Leading Through Connections
Interviews with more than 1,700 CEOs worldwide.

2011 IBM Global CMO Study: From Stretched to Strengthened
Interviews with 1,734 CMOs reveal three necessary actions: serve empowered customers, deliver customer value and be accountable to the business.

2011 IBM Global CIO Study: The Essential CIO
Conversations with 3,108 CIOs show how CIOs can be essential by leveraging business and IT to meet their particular organization's goals.

2010 Global Chief Financial Officer Study: The New Value Integrator
More than 1,900 CFOs share the secrets of outperforming their peers by combining two capabilities: finance efficiency and business insight.

2010 Global Chief Human Resource Officer: Working Beyond Borders
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting.

2009 Global Chief Supply Chain Officer Study: The Smarter Supply Chain of the Future
Interviews with 393 supply chain executives describe how they are making supply chains more sustainable, flexible and responsive through increased instrumentation, interconnection and intelligence.