When disruptions aren’t disadvantages

In our seventh annual analytics study, 1,226 respondents worldwide report dramatically higher use of big data and analytics technologies in the past year. This upsurge was spurred by three notable disruptions that – besides posing threats to those organizations that don’t act – offer untold opportunities for those that do. They are: the rise of digitized ecosystems; radical technological transformation; and greater capability to know rather than speculate about the future. More than before, organizations see the upside of acting quickly to innovate their business models and analytics strategies, and improve the information infrastructure to support a future view.


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Study highlights

In 2015, 71 percent of surveyed organizations use advanced analytics across at least three departments, up from just 10 percent in 2014.

Big data analytics are now necessary to stay on par with competitors or required to outpace them, according to 95 percent of respondents.

Two-thirds of respondents report that big data projects either met or exceeded expectations.

A majority of organizations report recouping their analytics investments within 7 to 18 months of implementation.

About the authors

Glenn Finch

Glenn Finch
Global Leader for Big Data and Analytics,
IBM Global Business Services

Steven Davidson

Steven Davidson
Partner and Vice President, Business
Analytics and Strategy Leader,
IBM Greater China Group

Jerry Kurtz

Jerry Kurtz
North America leader for Big Data and Analytics,
IBM Global Business Services

Rebecca Shockley

Rebecca Shockley
Big Data and Analytics Global Research Leader,
IBM Institute for Business Value

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