Velocity: The new differentiator

In 2014, several important shifts occurred in the world of big data – shifts that business executives around the globe cannot afford to ignore. The most significant shift is that velocity is now the competitive differentiator for big data. Our sixth annual analytics study reveals a group of organizations differentiating themselves with speed-driven data and analytics practices that significantly impact business performance and competitive position. To compete in today’s digitally infused marketplace, other organizations need to emulate these outperformers by acquiring, analyzing and acting on data with a focus on speed to action.


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Study highlights

63% of organizations realize a positive return on analytic investments within a year.

69% of speed-driven analytics organizations created a significant positive impact on business outcomes.

74% of respondents anticipate the speed at which executives expect new data-driven insights will continue to accelerate.

About the authors

Glenn Finch

Glenn Finch
Global Leader, GBS Technology & Data

Steven Davidson

Steven Davidson
Leader, IBM Business Analytics
and Strategy consulting practice,
IBM Greater China Group

Christian Kirschniak

Christian Kirschniak
European Leader, Big Data & Analytics,
IBM Global Business Services

Marcio Weikersheimer

Marcio Weikersheimer
Big Data & Analytics Competency Leader,
IBM Global Business Services, Brazil

Cathy Rodenbeck Reese

Cathy Rodenbeck Reese
Global Technology & Data Program Leader,
GBS Technology & Data

Rebecca Shockley

Rebecca Shockley
IBM Institute for Business Value,
Global Analytics Research

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