Our newest IBV thought leadership reports

The end of the beginning

The end of the beginning

Unleashing the transformational power of GDPR

 Moving to a token-driven economy

Moving to a token-driven economy

Enabling the digitization of real-world assets

Plotting the platform payoff

Plotting the platform payoff

Chief Executive Officer insights from the Global C-suite Study

The modern marketing mandate

The modern marketing mandate

Chief Marketing Officer insights from the Global C-suite Study

 What do Gen Z shoppers really want?

What do Gen Z shoppers really want?

Retail essentials and customized experiences top their list

  The AI-enhanced customer experience

The AI-enhanced customer experience

A sea change for CX strategy, design and development

About the IBM Institute for Business Value 

The IBM Institute for Business Value (IBV) produces thought leadership designed to make businesses smarter. Our global team of research leaders combines the analysis of our own primary research findings with other expert input to create compelling and practical business insights and recommendations.

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