IBM Institute for Business Value

Leading edge thought leadership and practical insights for business executives

The IBM Institute for Business Value has a worldwide presence and is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines.

Beyond Digital: Connecting Media and Entertainment to the future

The much heralded "connected consumer era" is no longer on the way; it has arrived. Today's connected consumers are empowered, demanding instant access to personalized content on their own terms. To satisfy connected consumers, as well as ecosystem partners, Media and Entertainment (M&E) providers must move "beyond digital" to deliver individualized experiences on demand, at any time.

Institute for Business Value


Featured Business Thought Leadership

Business Thought LeadershipCombating risk with predictive intelligence
Companies with leading risk management practices are looking forward, applying "predictive intelligence" to proactively mitigate and manage complexity-fraught risks, while bringing significant value to their bottom line and their brand.

Featured Industry Thought Leadership

Industry Thought LeadershipWinning over the empowered consumer
In today's tumultuous world, how well retailers and product brands build trust with both individuals and communities of consumers will determine whether they benefit from a base of loyal advocates or are left to fend with transient and fickle customers.

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Benchmarking

Evaluate business process performance using open standards for benchmarking
Our benchmarking data is built around a common, cross-industry Process Classification Framework, which means that business performance can be objectively evaluated.

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“By understanding weak signals and early indicators of industry transformation, we help our clients to be ahead of the pack.”

—Peter Korsten,
Vice President and Global Leader,
IBM Institute for Business Value

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IBM C-Suite Studies

2012 IBM Global CEO Study
Interviews with more than 1,700 CEOs worldwide!

2011 IBM Global CMO Study
Over 1,700 face-to-face interviews with CMOs! Find out what's on the minds of today's Chief Marketing Officers.

2011 IBM Global CIO Study
The Essential CIO

2010 Global Chief Executive Officer Study
"Capitalizing on Complexity"

2010 Global Chief Financial Officer Study
"The New Value Integrator"

2009 Global Chief Supply Chain Officer Study
"The Smarter Supply Chain"

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IBV Press Room  

People want to take a more active role in managing their healthcare – both to reduce costs and improve their quality of life. Device makers have a great opportunity to fulfill this need...

For companies that are struggling to get an end-to-end view of their global supply chains, taking command of multi-enterprise visibility issues in ways that combine real-time information, event processing, and advanced analytics may provide the answer.

Despite increasing attention to alternative energy sources, the world can't forget about oil and gas, as it struggles to meet ever-rising demand for clean and affordable energy.

Health Care Of The Future: Non-Invasive Blood Tests, Brain-Connected Avatars, Digital Pill Boxes.

Insurance and Financial Advisor: Insurance Shifting from Sellers' to Buyers' market, where trust rules.

The more knowledge people had about Electric Vehicles (EVs), the more viable an option it became. The EV industry has to continue to educate consumers about why this is a viable product.

The ability of Watson technology to make the daily commute faster and safer

According to a recent study by IBM’s Institute for Business Value, there’s a significant divide between how companies want to leverage social media channels, and how their customers use them.

Technology-savvy and demanding, the new smarter consumer is an important demographic, explains Melissa Schaefer, from IBM’s Institute For Business Value. She reveals how to capture this new breed of shoppers.

If someone were to text “DTWD” would you understand the acronym? A growing number of commuters are refusing to heed the call to “Don't Text While Driving.”