Assess, analyze and build strategies for your customers to address markets, marketing, sales, service and online interactions
In a massively interconnected world, businesses are prioritizing customer intimacy as never before. Globalization, combined with dramatic increases in the availability of information, has exponentially expanded customers’ options. Organizations are realizing that ongoing engagement and co-creation with customers produce sustainable differentiation and profitable growth.
The right market and customer strategy can help an organization turn customers into advocates, infuse customer interactions across each channel and drive customer loyalty. The IBM Customer-driven strategy consulting services can help your organization achieve its goals. Assess, analyze, and build strategies to address markets, marketing, sales, service and online interactions.
The IBM consulting offerings include the following integral components:
- Customer centric strategy:
Strategies to help you focus on customer experience and care
- Channel transformation:
Strategies and approaches to help implement experience and care activities across any and all applicable channels
- Social media strategy:
Strategies and approaches to create meaningful customer experiences and drive deeper customer relationships in the social web space
- Digital brand & presence strategy: Strategies and approaches to better leverage and manage your brand in a digital, web-based world
- Smarter sales & marketing: Consulting services to help you understand how to improve revenue and manage the sales and marketing organization through more intelligent, instrumented and interconnected marketing and communications activities
- The IBM Signature Solution – next best action: Maximize every customer interaction to build long term relationships.
Business leaders are addressing many challenges and opportunities in today's growingly digital and dynamic world, including:
Our Business & Customer Strategy management consultants help clients achieve new and sustainable business value by formulating customer strategies, managing change, and setting direction for new transformations and customer-focused business models. Working collaboratively with clients, we provide solutions to many of the most difficult customer-facing challenges your organization is confronted with, providing expert analysis, business planning, vision development, project planning, business case creation, and ultimately linking strategy to execution in ways that build continuous improvement and success.
With experienced professionals working worldwide, the IBM Customer-driven strategy practice is part of IBM Global Business Services®, one of the world's leading management consulting practices. Working across all major sectors, IBM has inherent business expertise across more than a dozen industries. Our consultants have demonstrated experience creating value for clients, and together with our proven assets, methodology, partnerships, and research capabilities, we act as trusted business advisors to our clients worldwide.
Meet the experts
Chief Strategist, IBM Interactive Experience
Global Leader, IBM Interactive Experience
Engage with us
Leading Through Connections - Insights from the IBM Global CEO Study
Stepping up to the challenge: CMO insights from the Global C-suite Study
Why trust matters
Intersecting insights from the IBM Global CEO, CMO and CIO Studies
What works and how it's done
Every seat is a customer...and a relationship