Accelerate your transformation into a Social Business with a roadmap for people, organizational, and technological change.
Social media is transforming the way we do business
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialize, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives.
The opportunity of social media
This shift presents an opportunity for organizations to improve everything from reinventing customer relationships to how work gets done. A social business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
Start your social business transformation with IBM today
IBM has designed the Social Business Enterprise Strategy Accelerator(PDF, 444KB) offering to help you start your journey to becoming a social business. This short term strategy consulting engagement helps your organization to:
Forward thinking companies are transforming into social businesses to create value. Let our Social Business Enterprise Strategy Accelerator help you unlock the new opportunities of social media.
IBM delivers innovative solutions
IBM Global Business Services offers one of the largest Strategy & Transformation organizations in the world with professionals dedicated to solving our clients’ most challenging organization and human capital issues. We help clients develop, align and implement their vision and business strategies to drive growth and innovation.
The Social Business
Advent of a New Age
IBM C-Suite Studies
2012 IBM Global CEO Study: Leading Through Connections
Interviews with more than 1,700 CEOs worldwide.
2011 IBM Global CMO Study: From Stretched to Strengthened
Interviews with 1,734 CMOs reveal three necessary actions: serve empowered customers, deliver customer value and be accountable to the business.
2011 IBM Global CIO Study: The Essential CIO
Conversations with 3,108 CIOs show how CIOs can be essential by leveraging business and IT to meet their particular organization's goals.
2010 Global Chief Financial Officer Study: The New Value Integrator
More than 1,900 CFOs share the secrets of outperforming their peers by combining two capabilities: finance efficiency and business insight.
2010 Global Chief Human Resource Officer: Working Beyond Borders
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting.
2009 Global Chief Supply Chain Officer Study: The Smarter Supply Chain of the Future
Interviews with 393 supply chain executives describe how they are making supply chains more sustainable, flexible and responsive through increased instrumentation, interconnection and intelligence.