Smarter Commerce Consulting

Enterprise Transformation through Marketing

CMOs are at the heart of enterprise transformation, engaged with their C-Suite colleagues to drive seamless customer experiences.

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The Scale and Impact of the Global Center of Competence

The Smarter Commerce Center of Competence consists of subject matter experts who help accelerate the sales, solutioning, and delivery of Smarter Commerce services and solutions around the world.

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Accelerating through Mobile Engagement

Mobile is a unique opportunity to re-think the way businesses interact with customers as a unique platform to build intimacy with your desired audience.

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Marketing Science
From descriptive to prescriptive

• Learn about how progressive marketers are turning to science

CMOs and CIOs - Acquaintances or allies?
As part of the ongoing IBM C-suite Studies Series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organizations’ initiatives.

• Learn more and download the IBM Institute for Business Value study

Supply Chain Visibility Benchmarking
Benchmarking study in Asia quantifies value from supply chain visibility and optimization

• Download the IBM Institute for Business Value Benchmarking Brief (494KB)

Beyond digital
Connecting media and entertainment to the future

• Learn more and view the executive summary, or register to download the complete IBM Institute for Business Value study

Capitalizing on mobile moments for Smarter Commerce
Determining how to build systems of engagement from vision through execution

• Learn more about the mobile opportunity and challenge for today’s organization

Winning over the empowered consumer
Why trust matters.

• Learn what over 28,000 consumers around the world told us
• Read the Press Release “Retailers with Benefits: When Giving Up Personal Information Really Pays Off”

2011 IBM Global CMO Study
Over 1,700 face-to-face interviews with CMOs! Find out what's on the minds of today's Chief Marketing Officers.

• Register to receive your inaugural IBM Global CMO Study

Customer analytics pay off
Drive top-line growth by bringing science to the art of marketing

• Learn more or download the Executive Summary

Connecting the dots for Smarter Commerce
Smarter Commerce is redefining value chain visibility.

• Download the report (2MB)

Telerx listens to the voice of the customer
Telerx reveals new insights into consumer behavior with speech-to-text analytics

• Watch the video (00:04:31)
• Read the case study

Merlin Entertainments
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM.

• Read the case study to find out how helped

How First Tennessee Bank got Smarter
Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.

• Find out how an innovative marketing strategy dramatically increased a bank's ROI

How Air Canada Got Smarter
Perfecting the art of self-service. How self-service helped an airline transform their brand.

• Find out how providing a seamless self-service experience differentiated an airline

Staples
Staples makes it easy for online customers and becomes a more flexible and successful business.

• Download the case study to find out how an online channel can provide a powerful source of differentiation (107KB)

1-800-FLOWERS.COM
Creating an e-commerce platform for the future.

• Download the case study to find out how rapid creation and deployment of retail web sites facilitates cross-selling between brands (206KB)