IBM Global Business Services helps you navigate the complexity brought on by the empowered consumer and deliver measurable business outcomes.
The IBM Difference
The Scale and Impact of the Global Center of Competence
The Smarter Commerce Center of Competence consists of subject matter experts who help accelerate the sales, solutioning, and delivery of Smarter Commerce services and solutions around the world.
Advanced Social Analytics Platform (ASAP)
Create socially inspired and personalized recommendations for your customers.
CMOs and CIOs - Acquaintances or allies?
As part of the ongoing IBM C-suite Studies Series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organizations’ initiatives.
Featured client success stories
Telerx listens to the voice of the customer
Telerx reveals new insights into consumer behavior with speech-to-text analytics
How First Tennessee Bank got Smarter
Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.
Smarter Commerce Blogs
Smarter Commerce News
Announcing the Smarter Commerce Workbench
Better, faster solution implementations
Capabilities to deliver exceptional customer experiences