IBM Global Business Services helps you navigate the complexity brought on by the empowered consumer and deliver measurable business outcomes.
Featured insights
Beyond digital
Connecting media and entertainment to the future
Capitalizing on mobile moments for Smarter Commerce
Determining how to build systems of engagement from vision through execution
Winning over the empowered consumer
Why trust matters.
- Learn what over 28,000 consumers around the world told us
- Read the Press Release “Retailers with Benefits: When Giving Up Personal Information Really Pays Off”
2011 IBM Global CMO Study
Over 1,700 face-to-face interviews with CMOs! Find out what's on the minds of today's Chief Marketing Officers.
Customer analytics pay off
Drive top-line growth by bringing science to the art of marketing
Connecting the dots for Smarter Commerce
Smarter Commerce is redefining value chain visibility.
Meet the expert
Paul Papas
Global Leader, Smarter Commerce, IBM Global Business Services
“Clients are embracing these short consulting projects that help you get started and accelerate your journey”
Watch how to get started
Contact us
Featured client success stories
Merlin Entertainments
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM.
How First Tennessee Bank got Smarter
Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.
How Air Canada Got Smarter
Perfecting the art of self-service. How self-service helped an airline transform their brand.
Staples
Staples makes it easy for online customers and becomes a more flexible and successful business.
1-800-FLOWERS.COM
Creating an e-commerce platform for the future.
Conversations
Virtual panels
- The Reality of Augmented Commerce (Replay - Recorded December 1, 2011)
- Mobile Commerce: The Decade Ahead (Replay - Recorded September 8, 2011)
- The New Culture of Marketing (Replay - Recorded October 7, 2011)
- Can Business Become Social? (Replay - Recorded June 30, 2011)
- Digital Transformation (Replay)
Smarter Commerce Blogs
- Beyond Digital - Connecting media and entertainment to the future
- Business Analytics: The Solution Behind the Crumb
- Is Technology Making Us More Human?
- The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail
- The Secrets of Using Social Media to Build Brands and Win Customers
- Getting Started and Accelerating your Smarter Commerce Journey
- Is Your Organization Ready for The Brave, New World of Emerging Technology?
Smarter Commerce News
- David Jones customers to shop smarter with IBM Smarter Commerce
- Retailers with Benefits: When Giving Up Personal Information Really Pays Off
- China's Suning signs deal with IBM for e-commerce
- IBM Named a Leader in Gartner’s Magic Quadrant for Integrated Marketing Management
- Gartner Magic Quadrant Highlights Key Trends; Names IBM Leader for E-Commerce
Capabilities
Customer value strategy
Re-think how your customers define value and the changes you must make to your value chain so you can profitably deliver exactly what your customers want, when they want it.
Customer and partner engagement
Connect, collaborate, conduct commerce and create a differentiated customer experience with customers and partners.
Customer insight
Develop deep customer insights in real-time that you can turn into immediate action.
Meet the Customer Value Strategy Forward Thinkers
Meet the Customer and Partner Engagement Forward Thinkers
Meet the Customer Insight Forward Thinker
Dave Lubowe
Partner & VP, Global Operations & Supply Chain
Saul Berman
Partner & VP, Global Innovation & Growth Leader, IBM Global Business Services
Jonathan Yoo
Partner - GBS Smarter Commerce Leader
Raj Mirchandani
IBM Partner, Market & Customer Management Leader, IBM Global Business Services
Tobin Cook
Global Leader: BAO Customer, Marketing & Sales Analytics
Getting started – Customer value strategy
Getting started – Customer and partner engagement
Getting started – Customer insight