The “upwardly mobile” enterprise: Setting the strategic agenda
A new research from the Institute for Business Value and Oxford Economics is based on a comprehensive survey of over 600 companies and interviews with 30 mobile leaders across multiple industries and geographies. The study findings offer insights into the characteristics of mobile leaders and provide recommendations on developing a mobile strategy, improving the customer experience, driving employee productivity and enabling the mobile enterprise.
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IDC names IBM as a leader in Mobile Application Development, Testing, Management and Infrastructure (mADTMI) Services
The International Data Corporation (IDC) has named IBM a leader in its latest report, “IDC MarketScape: Worldwide Mobile Application Development, Testing, Management and Infrastructure Services 2014 Vendor Assessment.” The report evaluated the strengths and weaknesses of 14 enterprise mobility service providers on 117 criteria, including range of service offerings, delivery model, scalability, customer service and growth strategy. The report praised IBM for technical expertise in mobile, execution, range of services capabilities, innovation, research and development (R&D) and global delivery.
SOURCE: IDC MarketScape: Worldwide Mobile Application Development, Testing, Management, and Infrastructure Services 2014 Vendor Assessment March 2014, IDC #247480
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
Capitalizing on Transformation Opportunities with Mobile
To build a Smarter Planet, organizations must embrace the evolutionary shift in the way that computing has become embedded in our lives. Mobile is a unique opportunity to re-think the way businesses interact with customers, employees and partners. It offers a different value - as an always-connected communications tool, it is a unique platform to build intimacy with your desired audience. Visionary organizations are embracing the confluence of mobile, social, and analytics technologies to proactively engage with their audience. Mobile gives you the opportunity to anticipate user needs by being aware of the user’s immediate context including location, social situation and current activity, and then offering the immediate value of context sensitive follow-up actions.
Confluence of mobile, social and analytics
The emergence of truly mobile computing devices (smart phones, tablets and other mobile devices) has only increased the evolutionary shift in the way that humans use computers and tools to communicate and manage their daily lives and relationships. Visionary organizations considering the incorporation of mobile into their marketing and communication strategy must embrace the confluence of mobile and social, and embrace the capability to analyze user behavior as part of their strategy.
Establish a successful mobile strategy
Realizing the full potential of mobile requires creating a successful mobile strategy. Your business goals and audience goals need to be aligned to your current or planned IT capabilities. Considerations should include the business vision, the capabilities required to close gaps, which mobile use cases offer the highest value to your target audience and your existing mobile strategy.
A successful mobile strategy also provides strategic direction. Mobile capabilities must consider audience needs, business case considerations, as well as IT and human resource readiness. Additionally, deciding which existing platforms are relevant and which new tools and technologies might be needed is necessary to deliver an achievable strategy. This helps ensure a development and deployment approach that is based on technical feasibility, customer value and time to market priorities.
IBM delivers innovative solutions
IBM Interactive is a world-class interactive agency with a truly unique ability to imagine and deliver compelling user experiences. We have the versatility and imagination of a dynamic interactive agency, backed by the discipline, depth and expertise of IBM - energy and rigor, combined. Our application portfolio ranges from internal workforce applications to customer-facing applications for banks, airlines, cities, retailers, and international sporting events. IBM Interactive has worked with nearly every device platform (Android™, BlackBerry®, iOS, Mobile Web, Windows Mobile) and form factor (rugged handheld, Smartphone, tablet).
IBM has 200+ patents for mobile and location based technology and IBM Interactive has created award winning mobile apps that have been downloaded by millions of our clients' customers. We deliver solutions based on innovative uses of web, mobile and emerging technologies to solve complex business problems for our clients. We do this with three key capabilities: our skills and experience, our products and assets, and our methods and tools.
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Mobile is a unique opportunity to re-think the way businesses interact with customers as a unique platform to build intimacy with your desired audience.
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