From Stretched to Strengthened – Midmarket insights from the Global Chief Marketing Officer Study
How are marketing leaders helping their companies cope with the fundamental shifts transforming business and the world?
IBM interviewed more than 1,700 CMOs in 64 countries, including 88 marketing leaders from midsize organizations, to find out four challenges facing marketing leaders: data explosion, social media, proliferation of channels and devices, and shifting consumer demographics. Read the report and find out how these leaders are responding to these challenges as well as emerging trends.
Use the CMO Study assessment tool to answer a subset of the questions we asked of more than 1,700 CMOs, then view your results against the global sample, your industry and your region.
What we offer
Business solutions
IBM solutions help address the business concerns of midsize companies in three key areas:
Innovation and affordability
Our commitment to the midmarket is built on a deep understanding of what midsize companies want.
Midmarket perspectives
Research and analysis to address critical business issues.
- The Essential CIO: Midmarket Insights from the 2011 IBM Global Chief Information Officer Study (Registration required)
- Improving Performance (70KB)
- The Changing Landscape for Midsize Business (64KB)
- When Corporate Cultures Clash (97KB)
- Spare Change? (509KB)
- It Isn't Easy Being Green (646KB)
- Thriving in the Slow Lane (549KB)
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Case study
Synthite tastes success with SAP and IBM.
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