Marketing, sales and service

Optimizing channel strategy to maximize value

Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding by adding new interaction models and enhancing channel capabilities. However the challenge for businesses today is figuring out where to invest by determining which capabilities will be most impactful to customers.

Most companies have no shortage of ideas on how to improve the customer experience. The real challenge is to select the right set of initiatives that maximize value, taking into account the dependencies on other elements of the operating model. Making the transition to interactive marketing is a journey that begins with executive commitment to a customer-centered organization. It requires achieving a 360-degree view of the customer, engaging customers in an on-going dialog, integrating this conversation across channels, and enabling all this with a solid, scalable marketing platform that allows you to plan, execute, track, and adjust all your marketing operations flexibly and efficiently. The assessments help you gain new customer insight using time-boxed data analytics designed to provide actionable insights that prove the concept and the value of moving your organization in this direction.

• BAO Jumpstart for Customer Insight (487KB)

  This assessment deliver a comprehensive vision and roadmap for a data driven marketing and sales organization as well as short term, problem focused data analysis to prove fast value and help you evaluate possibilities.

• Smarter Commerce - Cross-channel Experience Assessment (479KB)

  Rapidly develop a cross-channel strategy that reflects current customer trends and priorities. This channel strategy initiative focuses on defining key characteristics of target customer experience, revised channel mix, role of each channel (high level), and key capabilities.

• Smarter Commerce - Enterprise Marketing Management Assessment (500KB)

  This assessment helps you adopt Unica and Coremetrics technologies and integrate these tools with your core commerce capabilities. If you are considering Unica and Coremetrics software and want to ensure the highest level of ROI on your solution investment or if you have implemented Unica or Coremetric,s but have not maximized the ROI of the software due to not taking advantage of the full set of capabilities.

• Smarter Commerce - Customer Value Strategy Accelerator (496KB)

  Find a new strategy for growth, around a handful of new, high potential, value-propositions. This customer value strategy initiative focused on identifying new, breakthrough, business and smarter commerce models and positioning, created by the new and evolving needs of the social, digital, and mobile consumer.

• Smarter Marketing Accelerator (612KB)

  Capitalize on pervasive change to define a new path to value for marketing using the Smarter marketing accelerator. This accelerator is designed to help you envision the future of customer interactions and the marketing capabilities required to capture value. Through this engagement we analyze your current state against a future vision, identify strengths, weaknesses and opportunities for improvement in marketing performance, and design the path to value based on prioritization of business capabilities and return on investment.

• Social Business Enterprise Strategy Accelerator (448KB)

  Increase customer insight and responsiveness and capitalize on collective intelligence (internal & external) for faster innovation. This short term strategy consulting engagement will help your organization build a roadmap for people, organizational, and technological change.

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