IBM Interactive Experience uses data to create transformative experiences fusing the physical and digital worlds to help organizations grow.
Jaguar Land Rover
The Jaguar Land Rover Virtual Experience demonstrates how the physical and digital worlds are merging to reshape the consumer shopping experience.
Banorte - Ixer
Banorte-Ixe Partners with IBM to Establish a Unique Client-Centric Banking Model in Latin America.
ANZ Turns to IBM's Watson to Customize Wealthy Client Services.
City Forward is a free, web-based platform that enables city officials, researchers, academics and interested citizens world-wide to view and interact with city data while engaging in an ongoing public dialogue.
Boston Children's Hospital
OPENPediatrics and IBM Partner to Build a Hospital Without Walls.
IBM at US Open 2013 Tennis Technology - IBM and USTA Captivate Tennis Fans with Immersive Second Screen Experience.
Nationwide Building Society
Nationwide Building Society creates a first-rate mobile banking offering.
NS Shopping Selects IBM to Transform Customer Experience with Mobile and Analytics Technologies.
IBM Partners with Signet Jewelers on Digital Makeover to Boost Customer Experience, Online Sales
Rugby Foot ball Union
Rugby Football Union uses predictive analytics to drive fan engagement.
Telerx listens to the voice of the customer
Telerx reveals new insights into consumer behavior with speech-to-text analytics.
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM.
How First Tennessee Bank got Smarter
Facing increasing competition in the banking market, new CMO Dan Marks challenged his company to optimally focus marketing resource by installing an innovative accountability framework.
How Air Canada Got Smarter
Perfecting the art of self-service. How self-service helped an airline transform their brand.
Staples makes it easy for online customers and becomes a more flexible and successful business.
Creating an e-commerce platform for the future.
DBS Bank Engages IBM’s Watson to Achieve Next Generation Client Experience.
IBM and KPN Bring the Stadium Experience from the Field to the Second Screen for Football Fans
Global Leader, IBM Interactive Experience
European Leader, IBM Interactive Experience
North America Leader, IBM Interactive Experience
Partner, IBM Interactive Experience
Partner, IBM Interactive Experience
Chief Creative Officer
Strategy Partner, IBM Interactive Experience
Global Partner, Social Business
Driving innovation through data
Today, there are ever-greater demands on organizations to innovate faster and at scale. In response, data and analytics are being used to motivate radical new business models and disrupt traditional industry structures. How are data and analytics driving new ideas and new innovation, and what can executives do to incorporate data-driven innovation more directly into their strategies and initiatives?
Consumers are asking for tomorrow, today.
Customers Rewrite the Rules of Engagement
Winning brands earn an essential role in their customers’ lives through moments that matter.
From descriptive to prescriptive.
Digital reinvention: Preparing for a very different tomorrow
Why organizations need to continually redefine strategy to remain competitive.
IBM Global C-suite Study: The Customer-activated Enterprise
Across the boardroom, CEOs, CIOs, CFOs, CMOs, CHROs and CSCOs must open up to customer influence, pioneer digital-physical innovation and craft engaging customer experiences.
Stepping up to the challenge - CMO insights from the Global C-suite Study
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Leverage digital, mobile and social insights to spot growth opportunities and new paths to value
Rethink your business model and customer engagement strategies to capitalize on physical-digital convergence in an omni-channel world.