Media and entertainment
Transform customer experiences and
capitalize on new growth opportunities.
Media companies need to be smarter then ever to succeed in an era of constant change. Focus on new ways for revenue and business model change, develop deeper customer insight, and optimize and revitalize core operations to fuel innovation.
Success stories
Media and entertainment solutions
- IBM Media Enterprise Framework (MEF)
- Workflow transformation
- Connected consumer
- Dynamic infrastructure
- Outsourcing
- IBM Media Enterprise Framework
Thought Leadership
Research, analysis and perspectives explore media and entertainment industry issues
News
Making media and entertainment smarter
IBM provides software that enables media and entertainment companies to build smarter solutions that address a rapidly changing market through capabilities that help build an agile digital supply chain to quickly bring new products to market, meet the increasing demands of the digitally-savvy customer, and pursue cost savings and new revenue opportunities.
Media and entertainment highlights
The long-promised age of interactive TV finally dawns
The connected TV, whether a set with built-in internet access or connected through a set-top box, is growing in popularity for the array of so-called over-the-top (OTT) video services available today.
From stretched to strengthened: Insights from the Global Chief Marketing Officer Study
Media and Entertainment CMOs are striving to adapt to a culture of increasingly individualized consumer content experiences.
Beyond content: Capitalizing on new revenue opportunities
To sustain and grow, media companies must get serious about change and develop the capabilities they need to extend and enhance the consumer experience. We believe they can do so by focusing on the experience, embracing new distribution platforms and expanding revenue models.
Capitalizing on Complexity: Insights from the Global CEO Study 2010 – Media and Entertainment Industry Executive Summary
Ever-rising complexity is unavoidable: the choice is in how media and entertainment organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalize on complexity.
Beyond advertising: Choosing a strategic path to the digital consumer
The distinctions are blurring between advertising and marketing, as new forms of communication marry the return on investment (ROI)-characteristics of marketing with emotional characteristics of traditional brand advertising – in short, the old ways cannot meet the challenges of today.
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Thought Equity Motion
Thought Equity Motion saved costs by implementing LTO-5 and Linear Tape File System
Frost & Sullivan recognizes IBM as the 2010 Global Digital Media Company of the Year