Our portfolio of technology solutions and services for consumer products can help you build life-long relationships with consumers, collaborate with channel partners to drive efficiency, manage products from raw materials to finished goods, and manage business performance through increased visibility.
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Recent reports and whitepapers
Explore consumer products industry trends and issues:
- Winning over the empowered consumer: why trust matters
- Trade promotion optimization: Six considerations for a successful transformation (525KB)
- Commodity Price Optimization for Consumer Products (128KB)
- Smarter consumer products marketing: Understanding consumers, building brands (832KB)
- Managing volatility through smart inventory planning (655KB)
- Facing the Forces of Change™: Strategic insights for wholesale distributors through 2015
- IBM CMO study - Consumer Products edition: Findings from interviews with 1,700 CMOs (1.20MB)
Featured videos
See how we’re making the consumer products industry smarter:
Mars uses deep computing to improve sustainability of cocoa crops worldwide
(00:02:51)
Sun World leverages data to maximize profits and meet customer demand
(00:02:32)
Consumer Products solution areas
Case studies
Manitoba Agriculture, Food and Rural Initiatives (MAFRI)
MAFRI used predictive modeling to make food supplies safer by responding quickly to animal disease situation.
Related information
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