Consumer products

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Consumer products

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Drive profitable growth. Deliver targeted promotions. Synchronize inventory and brand experience. How? Through a smarter shopping experience driven by promotional and merchandising effectiveness.

Success stories

Consumer products case studies

Consumer products solutions

Thought Leadership

Research, analysis and perspectives explore consumer products industry issues

Reports from the IBM Institute for Business Value

News

Consumer products news

Making consumer products smarter

Tomorrow's Innovators:
Heads in the Cloud and Smart Phones in Hand

Tracking food through the supply chain

Consumer products highlights

Anticipating Demand Signals

Amid a host of changes in the consumer products industry, the goal of growing ever closer to the consumer remains constant. Courting these consumers is more than a challenge, it is an opportunity to find insight, to make your business more agile and to answer questions that, in the past, were beyond reach.

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Facing the Forces of Change™: Decisive Actions for an Uncertain Economy

This research study provides wholesaler-distributors with strategic insights into the key business and economic trends affecting the wholesale distribution supply chain through 2015.

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Insights from the Global CEO Study: Consumer Products edition

Ever-rising complexity is unavoidable: the choice is in how consumer products organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalize on complexity.

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An appetite for change

The stresses on the food value chain are pervasive, profound and persistent and while solutions are not easy, technology is no longer the barrier it once was. A smarter food value chain is not just possible, but imperative. IBM has the technology solutions and expertise to make it happen.

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The future of the consumer products industry

To flourish in this rapidly changing world, Consumer Products companies must focus on flawless execution in connecting with consumers, managing supply chain efficiencies and collaborating with channel partners.

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