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Communications highlights
New views from the 2011 IBM Global Telecommunications Consumer Survey
As competition increases and communication markets become saturated, competitive advantage requires a distinctive customer experience that goes beyond satisfaction and creates real value for the customer.
Telco 2015
The telecommunications industry has experienced more change in the last decade than in its entire history. Fueled by recent rapid adoption in developing countries, mobile communications have propped up the industry’s top line. But now with these markets saturating, communications revenue growth as a whole is beginning to stall, and content and connectivity revenues have not risen quickly enough to compensate. Although increases in mobile Internet usage offers a glimmer of hope, the telecom industry faces some serious questions: Where will future growth come from? How will the industry evolve?
Becoming a cloud service provider
Communications Service Providers (CSPs) that transform themselves into cloud service providers could expand well beyond the traditional communications industry market, extending their presence into a vastly larger market. Learn how CSPs can take advantage of cloud computing—both internally and externally—as a cost-effective way to create, manage, and monetize cloud-based services for their customers.
Smarter communications through analytics: Harnessing the power of data and analytics to maximize the value of each customer
For communications service providers (CSPs), having an integrated knowledge of customers, processes and the business can become the source of differentiation and accelerated growth. This paper explores the vision for Smarter communications through analytics and illustrates the ROI of building a full range of business capabilities.
From stretched to strengthened: Insights from the 2011 Global CMO Study - Communications industry highlights
The vast majority of CSP CMOs believe connecting with customers, in particular through digital channels, will have the most impact on marketing.
Building advocacy in telecommunications: How CSPs can improve customer loyalty in a connected world
Despite a "customer first" focus, communications service providers (CSPs) have very few loyal customers – or advocates – according to results from the recent IBM global telecommunications consumer survey.
