How does cloud change the rules for your organization?
Cloud capabilities are fundamentally shifting the competitive business landscape by providing a new platform for creating and delivering value to customers. New technology and social connectivity trends are creating a perfect storm of opportunity, enabling cloud to transform internal operations, customer relationships and industry value chains. Organizations must move quickly to seize the advantages of cloud enablement. Learn how companies can embrace the potential of cloud to generate new business models and promote sustainable competitive advantage.
What does one of the world's most renowned scholars on the strategic practice of marketing think about the Global Chief Marketing Officer Study?
“The IBM CMO Study attests to the growing complexity of marketing in the digital age. Through exemplary research methods, this study explores the critical role CMOs play in shaping top-performing enterprises and paints a thought-provoking perspective on how this role must evolve.” — Dr. Philip Kotler
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management.
Getting Started with Smarter Commerce Business Value Accelerators from IBM
Rethink customer value, develop new levels of customer insight and innovative means for facilitating customer and partner engagement, driving predictable and improved outcomes for your business. Smarter Commerce Consulting increases the value you generate for your customers and partners by taking advantage of this age of digital transformation.