What does one of the world's most renowned scholars on the strategic practice of marketing think about the Global Chief Marketing Officer Study?
“The IBM CMO Study attests to the growing complexity of marketing in the digital age. Through exemplary research methods, this study explores the critical role CMOs play in shaping top-performing enterprises and paints a thought-provoking perspective on how this role must evolve.” — Dr. Philip Kotler
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management.
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