Three ways to go further with business analytics
Success with business analytics requires more than the data and algorithms. It requires a company culture committed to using information for breakthrough ideas and operations.
A new paper from IBM, "Breaking away with business analytics and optimization: New intelligence meets enterprise operations" (PDF, 1.2MB) , reveals three ways that the most successful companies are taking action when they deploy business analytics. Based on a recent study of business leaders, it is clear that higher performing organizations have these differentiating characteristics:
- Higher performers are challenging. They excel in disrupting the status quo, creating an environment more receptive to innovation, and bolder in its application of new insights and intelligence.
- Higher performers are anticipating. They’re better at predicting and preparing in advance by evaluating business outcomes and trade-offs proactively in pursuit of new objectives.
- Higher performers are empowering. They give employees authority to use information, make decisions and act on their insights to drive change.
How do companies acquire these critical characteristics and use them to achieve business objectives? Our "Breaking Away" paper shows how success depends on management structures such as data governance, as well as advanced analytic tools and programs for changing people and business processes.
In our earlier study, "Business analytics and optimization for the intelligent enterprise" (PDF, 394KB) , business leaders worldwide told us they frequently lacked information needed to make critical decisions. One-half said they didn't have access to information required to do their jobs, or close information gaps to reach business objectives.
Today business analytics and optimization (BAO) is helping organizations in every industry use information for business advantage. It is helping them meet objectives such as growth, competitive differentiation and cost management by making choices about what markets to pursue, how to configure and price offerings, and how to make operations more effective and efficient.
To find out how analytics can help you gain speed, agility and the right timing for winning maneuvers, download our studies below.
- Download "Breaking away with business analytics and optimization: New intelligence meets enterprise operations" (1.2MB)
- Download "Business analytics and optimization for the intelligent enterprise" (394KB)
- Download "Business analytics and optimization for the intelligent enterprise" (Executive summary) (754KB)
BAO at work webcasts
- Business Analytics Improves Sales Force Productivity at IBM (WMV, 6.4MB)
Dr. Brenda Dietrich, IBM Fellow and Vice President Business Analytics and Mathematical Sciences, IBM Research
- Becoming a Fact-Based Company: Making It Stick at Midwest Insurance (WMV, 6.6MB)
Brian Scheld, Distinguished Engineer and Partner, Financial Services Sector, IBM Global Business Services
- Optimization through New Intelligence: Marketing Analytics for IBM (WMV, 5.4MB)
Katharyn White, Vice President Marketing, IBM Global Business Services
- Leveraging Structured and Unstructured Data: Social Security Administration (WMV, 4.3MB)
Christer Johnson, North America Partner, Business Analytics and Optimization Advanced Analytics Leader, IBM Global Business Services
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Fred Balboni, Global Leader, Business Analytics and Optimization services, discusses the findings from the recent IBM and MIT Sloan Management Review study, "Analytics: The new path to value"
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