Business Analytics and
Optimization services

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• Insights gathered from 1144 business and IT professionals
• Coverage from 95 countries
• Interview results from three dozen academics, subject matter experts and business executives worldwide

Today “big data” is a business priority, given its ability to profoundly affect commerce in the globally integrated economy. In addition to providing solutions to long-standing business challenges, big data inspires new ways to transform processes, organizations, entire industries and even society itself. Yet extensive media coverage makes it hard to distinguish hype from reality – what is really happening? The newest research from the IBM Institute for Business Value in partnership with the Saïd Business School at the University of Oxford, finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem.

Analytics: The widening divide
A growing divide is developing between those companies that, see the value of business analytics and are transforming themselves to take advantage of these new found opportunities, and those that have yet to embrace them.

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Customer analytics pay off
Businesses today have a plethora of customer data available from an increasing number of sources. While most organizations certainly appreciate the potential benefits such data can reap, many face difficulties effectively turning information into actionable insights.

• Download the 2012 executive summary (839KB)
• Learn more about the complete IBM Institute for Business Value Study

Business Analytics and Optimization strategy

Realize your business optimization objectives faster with less risk and at a lower cost through an effective information strategy. Applied enterprise wide or deep within a business function, business optimization provides resolution spanning policy, analytics, business process, organization, applications and data.

Advanced analytics and optimization

Improve operations Tackle and solve your most complex problems and create unique predictive capabilities for intelligent decisions. The advanced innovative research in data analytics and optimization helps us to establish a proactive versus reactive strategy to enhance performance and improve operational efficiency.

Enterprise Information Management

Achieve data integration between disparate systems to improve business processes and total business performance, and make intelligent decisions.

Business intelligence and performance management

Improve decision-making, productivity and efficiency through an environment where relevant, actionable, accurate and timely information is provided to monitor and improve performance. The ability to optimize performance within a company typically depends on a decision-makers' ability to measure.

Enterprise Content Management

Reduce processing cycle time, improve customer service and compliance, and establish agility and flexibility. Most companies have vast stores of content existing throughout the entire enterprise. It is estimated that 85 percent of the information managed by a typical business is in the form of unstructured "content."