Reputational risk and IT in 2013

How to protect brand value with security and business resiliency

Is IT leaving your company exposed to reputational damage?

Reputational risk and IT risk are interconnected. More than 600 executives in 23 industries across the globe who took part in the IBM Global Reputational Risk and IT Study—the largest study to date of its kind—agree. Managing reputational risk is crucial to their business, and managing IT risk is a major part of their efforts.

The question now is not whether IT risks affect your reputation, but what you can do to effectively prevent and mitigate those risks. Read this report to find out what IBM recommends to help prevent and mitigate the IT risks that most affect your reputation.

Six keys to effective reputational and IT risk management

Rate your ability to protect your reputation in 2013

Find out how your organization compares to benchmarks from the Global Reputational Risk and IT Study

Get the CIO and industry perspectives

C-level executives comprised 42% of the 2012 study. It is interesting to note that—compared to each other and to study respondents as a whole—CEOs, CIOs and CFOs often have widely divergent opinions on the affect of IT risk on their companies’ reputations and reputational risk management practices.