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Over the past few years, the Strategy & Change leadership team within IBM's Global Business Services has explored a diverse range of issues related to innovation, focusing on areas with the greatest potential to lift an organization's overall performance to new heights. Scaling the innovation summit, however, is not easy, particularly in today's increasingly complex business environment. So we offer this collection of essays as a guide or compass, drawing on the experience and insights of successful innovators across many industries and regions.
The book begins with the findings from a major IBM research effort, Expanding the Innovation Horizon, involving in-depth conversations with 765 CEOs, business executives, and public sector leaders. Based on the findings of these conversations, we delved deeper into areas where the promise of innovation seemed most compelling.
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