Truck 2020: Overcoming turbulent times for sustainable prosperity
In the face of multidimensional challenges, the truck industry finds itself in need of immediate transformation. Brand eminence is fading, sustainability concerns have created an urgent focus on hybridization and increased urban development is driving ever-increasing regulation. The industry is at a crossroads, unsure of its next steps toward globalization. Tomorrow's winners must take decisive actions today in globalization, brand development, technology integration, partnerships and workforce transformation.
To create the opportunity for sustainable prosperity, tomorrow's winners must act today. Five industry imperatives – in the areas of globalization, brand, technology, partnerships and the workforce – will define the path to prosperity:
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