Our view: Leading companies know the importance of building strong bases of loyal, profitable customers who are also advocates for the company.
Read the report: Advocacy in the customer focused enterprise: The next generation of CRM Done Right
What we offer
Business consulting for CRM
Our extensive customer relationship management business consulting capabilities can help you achieve your goals.
Partnering for solutions
Combine IBM expertise with leading customer relationship management applications.
"Every customer experience is an opportunity to nurture a customer into a brand advocate."
Dan Hirschbuehler
CRM Leader,
Global and Americas
Thought leadership
Research, analysis and perspectives to address critical business issues.
- Strategies for the New Economy: Customer Smart and Channel Wise
- Chaos to Cadence: Transforming Sales Organizations to Win in the Global Economy
- The Agile Enterprise Marketer
- Turning shoppers into advocates: The customer focused retail enterprise
- Unlocking customer advocacy in retail banking: The customer focused enterprise
- CRM done right: an executive handbook for realizing the value of CRM
- All customer relationship management reports
Related offerings
- Strategy & change consultants
partner with company leaders to strategize, transform and hone their business capabilities.
- Customer relationship management outsourcing
can help you reduce costs and improve customer loyalty with globally-delivered resources.
- Human capital management
helps an organization leverage the talent of their workforce to create true marketplace differentiation.
- Application services
leverages global delivery to address the full continuum of the application life cycle.
We're here to help
Gartner positions IBM as a leader in CRM Services.
View the Magic Quadrant for CRM Service Providers, North America (669KB)
