Our view: IBM recently surveyed 500 CRM executives in 66 countries to assess the current state of marketing, sales and service and define the paths forward for leaders in the emerging digital age.
Read the 2009 Global CRM Leaders Study: The Path Forward: New Models for Customer-Focused Leadership
Going Digital: The connected, collaborative path forward (1,300KB)
What we offer
Business consulting for CRM
Our extensive customer relationship management business consulting capabilities can help you achieve your goals.
Partnering for solutions
Combine IBM expertise with leading customer relationship management applications.
"Every customer experience is an opportunity to nurture a customer into a brand advocate."
Dan Hirschbuehler
CRM Leader,
Global and Americas
Thought leadership
Research, analysis and perspectives to address critical business issues.
- Don't yield on customer trust: Navigating the customer experience journey on the rough road ahead (377KB)
- Strategies for the New Economy: Customer Smart and Channel Wise
- Chaos to Cadence: Transforming Sales Organizations to Win in the Global Economy
- The Agile Enterprise Marketer
- Turning shoppers into advocates: The customer focused retail enterprise
- Unlocking customer advocacy in retail banking: The customer focused enterprise
- All customer relationship management reports
Related offerings
- Strategy & change consultants
partner with company leaders to strategize, transform and hone their business capabilities.
- Customer relationship management outsourcing
can help you reduce costs and improve customer loyalty with globally-delivered resources.
- Human capital management
helps an organization leverage the talent of their workforce to create true marketplace differentiation.
- Application services
leverages global delivery to address the full continuum of the application life cycle.
We're here to help
Webcast
IBM Wins Oracle Titan Awards
IBM received three First Place Titan Awards at Oracle's OpenWorld Conference held in San Francisco on October 11, 2009. IBM was selected from over 250 applicants for excellence in solving real-world client CRM challenges and for our development and deployment of Oracle applications.
Gartner positions IBM as a leader in CRM Services.
View the Magic Quadrant for CRM Service Providers, North America (669KB)