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A multitude of choices. Build loyalty to brands, channels and services that isn't based solely on price.

Our view: By concentrating on customer advocacy, retailers can create new ways to differentiate themselves and produce truly loyal customers.

Access the reports: Why advocacy matter to retailers: Insights from five retail segments

What we offer

Business solutions

Deep industry expertise provides the foundation for solving the most complex business problems.

Real results

German textile retailer s.Oliver Bernd Freier increases the functionality of its online shop and sees a new revenue develop.

  • Fred Balboni, Global Retail Leade

    "Personal values count more than demographics for today's shoppers — and are that much harder to target."

    Fred Balboni
    Global Retail Leader

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