Our view: The third annual IBM Digital Media Consumer Study – part of a research series that has surveyed nearly 10,000 consumers over the past three years – reveals that digital media use has grown at a staggering pace. The shift to digital media could create a revenue shortfall for media and entertainment companies – learn why and how to avoid it.
Read the report: Media's looming revenue gap: Digital-driven challenge for traditional business models
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Steve M. Abraham
Global Media and Entertainment Leader
IBM Global Business Services
Steve Canepa
General Manager
IBM Global Media and Entertainment Industry
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Research, analysis and perspectives explore the most relevant media and entertainment industry issues.
- Capitalizing on Complexity: Insights from the Global CEO Study - Media & Entertainment Industry Executive Summary (PDF, 1.27MB)
- Media's looming revenue gap: Digital-driven challenge for traditional business models
- Beyond advertising: Choosing a strategic path to the digital consumer
- Navigating the media divide: Innovating and enabling new business models
- All research from the IBM Institute for Business Value
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