IBM Business Consulting Services presents an audio series entitled 'Irresistible! Markets, Models, and Meta-Value in Consumer Electronics', in which IBM experts discuss chapters of a new book by the same name.
Download individual MP3 files or subscribe to the podcast feed to learn about our work — in collaboration with industry experts, leading edge clients and our own field practitioners — to create leading-edge thinking and practical insights for senior business executives across a wide range of industry and business topics.
Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
IBM: Stand Out from the Consumer Electronics Crowd with First-Class Product Design (July 5, 2006)
How to subscribe to our Consumer electronics podcast series
Subscribing to a podcast feed requires a piece of software on your computer that will occasionally check in to see if we've posted something new. When there's a new piece of audio content on our site, you'll have the option of automatically downloading it.
To automatically download and synchronize files to play on your computer or your portable audio player (e.g. iPod), you'll need to use a podcast client, such as can use iTunes or any number of alternatives available on the Web.
After you download and install your podcasting software, just add our podcast feed. Instructions for adding feeds vary depending on the podcasting software you choose, but typically they go like this:
Identify the podcast to which you wish to subscribe
In your web browser, right click on the URL hyperlink (referred to sometimes as the "RSS feed") or on the image and select "Copy shortcut" or "Copy link location"
In iTunes, click the Advanced menu at the top of the screen and then select "Subscribe to podcast."
Paste the podcast link into the pop-up and click "OK." You are now subscribed to the podcast.
image and select "Copy shortcut" or "Copy link location"
