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In April 2009, IBM introduced the Business Analytics and Optimization (BAO) service line dedicated to helping clients make more intelligent and fact-based decisions through the art and science of business analytics. The first new service line created in more than six years, it underscores the serious investment being made to this emergent market opportunity and reflects our ongoing commitment to help clients and the world to work smarter.
Driven by the need for a new level of enterprise intelligence, clients are looking to us to not only manage the ever-growing complexity, volume and variety of information, but connect the information in such a way that it gives them greater precision and predictability. In effect, clients are saying they need the facts before they act. They need to know the outcomes and trade-offs before they place their bet. With IBM BAO services, we are helping clients make fact-driven decisions, plot trends, predict risks and take actions, with the predicted degrees of success they need.
By bringing together the unique elements of IBM Information Management platforms, the advanced analytics of IBM Research, our leading-edge hardware platforms, and IBM consulting expertise, under one, unified service line, IBM is able to offer clients a distinct capability unmatched in the marketplace. Most importantly, the use of Business Analytics and Optimization can close the gab between strategy and execution by helping discover predictive insights that translate into operational readiness and real market advantage.
Services and career opportunities
The BAO service line is organized into five focus areas. Read more about each and the innovative solutions you will provide as a consultant:
- BAO Strategy Consultants: Help our clients achieve their business objectives faster, with less risk and at a lower cost by improving how information is recognized and acted upon across the enterprise or within a business function. BAO Strategy consultants provide guidance to clients not only by addressing what should be done with the information, but also providing direction on how to best act on that information – whether through policy, analytics, business process, organization, applications or data. Specifically, these roles include: Strategy Consultants in business analytics and Technology Strategy Consultants among others.
- Business Intelligence and Performance Management Consultants: Help empower decision making and improved business performance by providing solutions that grant timely access, analysis and reporting of actionable, accurate, and personalized information. This enables organizations to translate strategies into forecasts/plans, monitor key financial and operational metrics, and improve insight, decision-making and performance across their enterprise. Specifically, these roles include: BI Application Architects, Business Performance Management Consultants, Cognos Developers as well as Architects, and other roles.
- Advanced Analytics and Optimization Consultants: Help enhance organizational performance using tools that apply advanced mathematical modeling, deep computing, simulation, data analytics and optimization techniques to improve operational efficiency. They also provide solutions that employ analytical engines, data mining, and statistical models to address specific business process areas. Specifically, these roles include: SPSS and SAS skilled resources as well as Analytics Consultants.
- Enterprise Information Management Consultants: Apply the methods, techniques, and technologies that address data architecture, extraction, transformation, movement, storage, integration and governance of enterprise information and master data to help their clients. Specifically, these roles include: Data Integration Specialists in CDI and ETL, Data Modelers, Data Analysts, and Data Management Architects.
- Enterprise Content Management Consultants: Develop services, technologies and processes for clients that are used to capture, manage, store, preserve, and deliver unstructured content. These include the techniques and systems that provide global access and management of digital assets used to collaborate and share information between a company and its customers, suppliers, employees and business partners. Specifically, these roles include: Content Management Consultants, Web Technology Consultants, and Infrastructure Specialists.