Our view: The truck industry faces the dawn of a new era. The changes surrounding it are daunting, the need for transformation immediate and the challenges multidimensional. Brand faces the risk of a slow death, sustainability concerns have brought hybridization front and center, and increased urban development is driving ever-increasing regulation. To create the opportunity for sustainable prosperity, tomorrow's winners must act today.
Read the report: Truck 2020: transending turbulence
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