Planning for a smarter customer experience (CX)

Delivering an integrated and unified customer experience in an
increasingly complex CX technology environment

This white paper addresses the impact of three macro trends that are impacting how companies can accomplish their CRM goals: consumer digitization, proliferation of cloud or Software as a Service (SaaS) CRM applications and data issues caused by new consumer trends as well as new SaaS systems entering the environment.

Five CX strategy components

Align Applications to CX Strategy, Align Leadership and Stakeholders, Revisit Customer Experience Strange, Optimize the Data Enviroment, Enable Advanced Customer Analytics

Align Applications to CX Strategy, Align Leadership and Stakeholders, Revisit Customer Experience Strange, Optimize the Data Enviroment, Enable Advanced Customer Analytics

Oracle Diamond Partner

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