Overview
In a hyper-connected world, commerce websites rely on personalized, secure portals to ensure that sites are relevant, engaging and easy to navigate. Providing a single point of access to multiple resources in a consistent, integrated manner offers the potential for an exceptional user experience. However, building custom portals to support a particular business function can be costly and can consume time that could be better spent growing your enterprise.
Web-based portals built on the award-winning IBM WebSphere® Portal software can facilitate a more productive, reliable and security-rich user experience for business partners and customers. Using a single sign on, users can access a wide range of personalized applications, content and data based on role, context, actions, location, preferences and team collaboration needs. Designed to get portals up and running more quickly, our time-tested technology is based on open standards to facilitate easier integration with existing enterprise systems.
The IBM Portals practice from IBM is designed to build solutions that leverage multiple components, including:
- Customer-centric strategy: Approaches to help you focus on customer experience, retention and loyalty
- Smarter sales and marketing: Business strategies help improve collaboration and access to information, allowing for efficiency that can drive faster time-to-market and reduced expenses
- Exceptional user experience: Business-to-consumer strategies can offer personalization capabilities, allowing you to suggest targeted offers and new items for customers to buy and more easily access account information to view order history and recently viewed items
Business challenges
Organizations today are challenged to:
- Synthesize several log-in portals into an integrated single sign-on experience
- Reduce risk of customer loss due to navigation or use difficulty
- Create new revenues through delivering better customer self service
- Eliminate use of manual information feeds to help reduce labor cost
- Drive customer advocacy, profitability and retention across channels, demographics and geographies
Why IBM
IBM can help your organization to better understand, take action and achieve your unique business goals with customized enterprise portal solutions built on IBM WebSphere Portal software, the recognized leader in the enterprise portal marketplace. Bolstered through investments in building expertise through Smarter Commerce University, IBM Global Business Services can help you develop portal-based solutions that deliver on the promise of more compelling, cross-channel customer experiences.