Social networking and mobile commerce have changed the dynamic between buyer and seller. As power has shifted to the consumer, enterprises need to facilitate effective customer collaboration and differentiated customer experiences. Quality insight into shifting consumer behavior can help develop a customer strategy that redefines value by enabling immediate action to improve service. Regardless of the channel consumers select to approach you—traditional, social media or mobile—you want to provide a consistent end-to-end user experience to attract new customers and create new revenue streams.
Whether you need to design and deploy a new business-to-business or business-to-consumer e-commerce strategy or enhance the one you already have, IBM e-commerce solutions can help add value to your commerce implementation. IBM Global Business Services can deliver a scalable e-commerce solution to help you create a next-generation web platform built on the IBM WebSphere® Commerce e-commerce software. Project accelerators such as RAPiD can help you more quickly deploy new cross-channel capabilities while reducing overall cost, time to value and risk.
The e-Commerce practice in IBM Global Business Services builds solutions that leverage multiple components, including:
Smarter Commerce can provide the opportunity to address several key issues, including:
IBM offers more comprehensive, integrated, outcome driven, flexible and open commerce solutions to enable your organization to better understand, take action and achieve your unique business goals. Business consultants from Strategy & Transformation and Business Analytics & Optimization can address the process redesign and customer insight aspects of successful e-commerce strategies and solutions. Application management experts from IBM can also work with you to help you get more ongoing business value from your applications by improving your ability to meet enterprise quality and speed requirements. Bolstered through investments in building expertise through Smarter Commerce University, IBM Global Business Services can help you develop e-commerce approaches that deliver on the promise of compelling, cross-channel customer experiences.
Cross-channel Experience Assessment
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