Application Innovation Services

Business innovation for industry growth

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Application Innovation Services delivers robust solutions for industry leadership in today's complex world

Application innovation solutions and capabilities

Smarter commerce

Strategy, design and implementation of robust e-Commerce solutions based on WebSphere Commerce Suite.

Enterprise marketing Management
Streamline, integrate and analyze relationship marketing, online marketing, and operations for enhanced customer loyalty through implementation of IBM Unica and IBM Coremetrics software.

Strategy, design and implementation of WebSphere portal-based solutions that facilitate information sharing and collaboration across organizational boundaries and with customers.

Order Management and Fulfillment
Streamline the commerce lifecycle to drive growth and increase the efficiencies of cross-channel selling and fulfillment processes through implementation of IBM Sterling Order Management and Fulfillment software suites.

Supply chain solutions

Asset Management

Improve productivity, reduce maintenance costs, and maximize service levels of your field operations through implementation of IBM Maximo enterprise asset management software.

Improve space utilization, reduce energy costs and reduce carbon footprint of your real estate through implementation of IBM TRIRIGA Integrated Workplace Management Systems.

Procurement Services
Drive cost savings and faster time-to-value in your procurement processes through adoption of Ariba procurement solutions.

Demand Planning and Logistics
More effectively forecast demand and optimize logistics through JDA software solutions.

Business process management

Consulting and implementation for BPM to empower business and IT to embrace change and continuously optimize key business processes.

Enterprise Integration
Cost effectively align your integration infrastructure with both your own business processes and those of your key partners, suppliers and customers.

IBM Interactive

IBM's digital agency focused on development of next-generation business solutions and ground-breaking user experience models.

Develop applications and solutions to extend business processes to a variety of consumer and enterprise mobile devices.

Contact Centers
Optimize contact center solutions and operations to drive improved business capabilities and enhanced customer satisfaction.


Emerging technologies and architecture

Align information technology with business goals, drive technology strategy and ensure adherence to IT standards and principles.


Complex Program Management

Design and implementation of end-to-end large scale systems integration projects that integrate systems and applications to support business functions across the enterprise.


Application Development

Develop, test and implement leading edge custom applications to drive innovation and growth across a wide range of architectures, technologies, platforms and devices

Business Application Modernization
Improve business alignment, total cost of ownership and application flexibility through a factory-based approach.

Microsoft Development
Leverage new techniques in architecture development to simplify, streamline, and optimize your Microsoft environment.

Application Development Services for Cloud
Build custom applications that take full advantage of the benefits of cloud computing and address industry opportunities for delivering services via SaaS models.

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Meet the Forward Thinker

  • Sanjay Rishi

    Sanjay Rishi

    Global Leader, Application Innovation Services

IBM C-Suite Studies

2012 IBM Global CEO Study: Leading Through Connections
Interviews with more than 1,700 CEOs worldwide.

2011 IBM Global CMO Study: From Stretched to Strengthened
Interviews with 1,734 CMOs reveal three necessary actions: serve empowered customers, deliver customer value and be accountable to the business.

2011 IBM Global CIO Study: The Essential CIO
Conversations with 3,108 CIOs show how CIOs can be essential by leveraging business and IT to meet their particular organization's goals.

2010 Global Chief Financial Officer Study: The New Value Integrator
More than 1,900 CFOs share the secrets of outperforming their peers by combining two capabilities: finance efficiency and business insight.

2010 Global Chief Human Resource Officer: Working Beyond Borders
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting.

2009 Global Chief Supply Chain Officer Study: The Smarter Supply Chain of the Future
Interviews with 393 supply chain executives describe how they are making supply chains more sustainable, flexible and responsive through increased instrumentation, interconnection and intelligence.