Smarter Marketing: Accelerating the path to value
CMOs and CIOs - Acquaintances or allies?
As part of the ongoing IBM C-suite Studies Series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organizations’ initiatives.
2011 IBM Global CMO Study
Over 1,700 face-to-face interviews with CMOs! Find out what's on the minds of today's Chief Marketing Officers.
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Meet the forward thinkers
Paul Papas Global Leader, Smarter Commerce, IBM Global Business Services
Vice President - Smarter Commerce