Smarter Marketing Accelerators & Assessments

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Smarter Marketing: Accelerating the path to value

Smarter Commerce value chain CMOs and CIOs - Acquaintances or allies?
As part of the ongoing IBM C-suite Studies Series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organizations’ initiatives.

Supply Chain Visibility Benchmarking
Benchmarking study in Asia quantifies value from supply chain visibility and optimization

Beyond digital
Connecting media and entertainment to the future

Capitalizing on mobile moments for Smarter Commerce
Determining how to build systems of engagement from vision through execution

Smarter commerce Winning over the empowered consumer
Why trust matters.

IBM Global CMO Study 2011 IBM Global CMO Study
Over 1,700 face-to-face interviews with CMOs! Find out what's on the minds of today's Chief Marketing Officers.

Customer analytics pay off
Drive top-line growth by bringing science to the art of marketing

Smarter Commerce value chain Connecting the dots for Smarter Commerce
Smarter Commerce is redefining value chain visibility.

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Meet the forward thinkers


Paul Papas Global Leader, Smarter Commerce, IBM Global Business Services

Tony Steel

Tony Steel

Vice President - Smarter Commerce