Successful case studies

Technopolis: Implementing a winning omni-channel retail strategy

JAB Anstoetz Group: Helping customers find their dream fabrics quickly

JAB engaged, an IBM Company, to help consolidate its fragmented portfolio onto one site powered by SAP® Hybris® Commerce, enabling dealers and consumers to easily browse the entire collection.

Praktiker: Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent

Praktiker: Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent

Praktiker engaged IBM® Global Business Services® to enable dynamic web capabilities, based on SAP® Hybris Commerce software, fully integrated with SAP ERP business solutions.

Bestore: Solving the challenges of Singles’ Day in China

Bestore: Solving the challenges of Singles’ Day in China

China’s Singles’ Day is one of the busiest online shopping periods in the world. Bestore implemented flexible online ordering solutions based on SAP Hybris B2C Commerce in order to handle massive peak workloads.

The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.

Kalin Georgiev
Chief of Electronic Data Processing Department, Praktiker

Solution overview

Our consultants work with you to deliver customer engagement models that transform the market, personalize engagement through self-learning and cognitive capabilities and increase agility through powerful analytics.

How it works

IBM can transform how you seamlessly engage your market across the full lifecycle of the customer relationship. IBM experts, coupled with our range of assets and innovations, accelerate your journey of transformation. IBM's capabilities include: strategy and consulting, full-service in-house design agency, cognitive solutions, native iOS apps integrated with SAP Hybris, and more.

Competitive advantage

With IBM consulting services for SAP Hybris solutions, businesses adopt a flexible, proven methodology to help achieve omni-channel excellence. IBM is a leading partner for SAP Hybris, combining our decades of leadership in experience design, industry expertise, commerce and SAP, to deliver end-to-end solutions. To date, IBM has helped more than 300 brands navigate their omni-channel journey.

Educational resources


Customer Engagement in the Digital Economy: The CMO Perspective

Discover how to drive innovative experiences across the full life cycle of the customer relationship.


Reinvent your business with new models of customer engagement

Customer engagement is the key differentiator between businesses winning in the era of digital reinvention and those being disrupted.


Cognitive Commerce

Create a personalized shopping experience by implementing cognitive capabilities into your online store.


As commerce moves into the digital age, marketers must deliver a meaningful, relevant experience to their customers. Take this quick assessment and get specific guidance about your e-commerce strategy.

Ready to buy

IBM can help you optimize SAP Hybris to maximize your investment and deliver a personalized experience for your customers. Contact IBM to ask about pricing or schedule a consultation.

IBM solution experts

Donovan Guin

Donovan Guin

Hybris Go-to-Market Lead
IBM North America

Mukul Dixit

Mukul Dixit

SAP Customer Engagement and Commerce Leader
IBM Europe

Contact IBM

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