Successful case studies

Asahi Beverages: Putting new fizz in a growing business

Asahi Beverages outsourced support and maintenance of business-critical applications such as SAP to IBM Global Business Services, freeing up internal resources to focus on innovation and business development.

British American Tobacco: Transforming the global enterprise while implementing SAP solutions

British American Tobacco (BAT) looked for major cost savings to free up investment cash. Partnering with IBM, BAT implemented a new global SAP template in more than 180 markets worldwide.

Papel San Francisco: Achieving lightning-fast product launches and impressive growth

Papel San Francisco engaged IBM® Global Business Services® to integrate and transform business processes, based on a comprehensive suite of SAP® ERP solutions and the SAP HANA® database.

SAP ERP solutions in the IBM Cloud will provide a launch pad for rapid growth into emerging markets.

Coşkun Sürgevil
IT Manager, Vestel Elektronik

Solution overview

IBM and SAP solutions for consumer products are designed to support a consumer-driven supply chain. Solutions include customer loyalty management, new product development, trade promotion management and more.

How it works

IBM and SAP deliver focused solutions designed to allow consumer product companies to respond more quickly respond to customer, market and operational demands.

Competitive advantage

IBM’s cross-brand industry strategy and cross-brand portfolio of solutions are tailored specifically to the needs of consumer products clients. IBM Design Thinking also puts the focus on user outcomes—ideal for the consumer products industry.

Educational resources


Advanced analytics are transforming the consumer products industry

View this infographic and find out how the adoption of analytics will grow as business functions demand more insight.

Executive summary

The New Voice of the CIO: Insights from the Global Chief Information Officer Study

After thousands of interviews, it was discovered that successful CIOs actually blend three pairs of roles. These dual roles seem contradictory, but they are actually complementary.

White paper

Smarter consumer products marketing: Understanding consumers, building brands

Consumers of all ages and in all parts of the world are swarming to social media. Understanding social media is no longer optional: it is imperative.

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