From Stretched
to Strengthened

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IBM Institute for Business Value

Strategy and Transformation

Drive market, customer and workforce management from strategy to execution

Enterprise Marketing Management

Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels

Business Analytics and Optimization

Make better marketing decisions through smarter use of data

Smarter Commerce

Create a dialogue with customers via targeted marketing and transform deep customer insights into action

Customer Relationship Management Solutions

Gain a better understanding of customers and provide a compelling, consistent customer experience across channels

Customer Relationship Management Services

Innovate your customer marketing, sales and service functions with business process outsourcing services

Social Business

Cultivate collaboration and community—both internally and externally

IBM Interactive

Improve your customer experience in a digital, social and mobile world

Application Innovation Services

Enable business innovation through robust application innovation solutions

Media inquiries

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