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Insights from the IBM Global CMO StudyRegister to get your copy

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Event replays

The changing role of the CMO - October 14, 2011, 9 am ET

Register to listen to the replay of the panel discussion with Jon Iwata, IBM Senior VP, Marketing and Communications, Elisa Steele, Exec VP & CMO at Yahoo! Inc., and Aaron Davis, CMO at Schneider Electric, moderated by Angelia Herrin, Editor, Harvard Business Review. The panel will discuss the evolving role of the CMO and findings of the IBM Global CMO Study.

Managing marketing change and complexity: Successful new strategies for CMOs – October 11, 2011, 10 am ET

Listen to the webinar featuring exclusive results from The 2011 Global CMO Study. Webinar host is Stephen Saunders, Founder of IBM’s CMO Site community and Min’s 2010 Marketer of the Year, with special guests Craig Hayman, General Manager of Industry Solutions IBM, and Peter Korsten, Global Leader of the IBM Institute for Business Value.

The new culture of marketing webcast - October 7, 2011

Marketing thought leaders discuss the future of marketing with the advent of social media and the digital era. Virtual panel discussion is moderated by Christian Slike, Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services, with panelists: Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance; Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat, Principal of Relationship Marketing, Nimsoft; and Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University.

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The IBM Global C-suite Studies

CMO Study Case study compendium

CMO Study case study compendium

Read the stories of 6 innovative organizations

To address today's new realities, marketing executives in different types of organizations are successfully transforming the marketing function. (408KB)