Welcome to the
Cognitive Era

At the Gartner Symposium/ITxpo, Ginni Rometty, IBM Chairman, President and Chief Executive Officer, welcomed the world to the Cognitive Era.

In the Cognitive Era, we can exploit the 80 percent of data—from sensors, videos, social media, images, medical records—that are unstructured and largely useless to us.

With IBM Watson, organizations and individuals can apply cognitive technologies that understand this data, reason about it, and learn from it. Products, services and processes can now, in a sense, think.

Watch as Ginni explains how the Cognitive Era will change how people learn and live, transact and relate, compete and win. (YouTube, 00:03:00)

Watch Ginni Rometty’s full Mastermind Keynote address at the GartnerSymposium/ITxpo 2015.*

*Free Gartner web registration required.