Capitalizing on Complexity

Insights from the 2010 IBM Global CEO Study
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Insights from the Global Chief Executive Officer Study

The effects of rising complexity call for CEOs and their teams to lead with bold creativity, connect with customers in imaginative ways and design their operations for speed and flexibility to position their organizations for twenty-first century success. To capitalize on complexity, CEOs:

Embody creative leadership.
CEOs now realize that creativity trumps other leadership characteristics. Creative leaders are comfortable with ambiguity and experimentation. To connect with and inspire a new generation, they lead and interact in entirely new ways.

Reinvent customer relationships.
Customers have never had so much information or so many options. CEOs are making "getting connected" to customers their highest priority to better predict and provide customers with what they really want.

Build operational dexterity.
CEOs are mastering complexity in countless ways. They are redesigning operating strategies for ultimate speed and flexibility. They embed complexity that creates value in elegantly simple products, services and customer interactions.

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Embody creative leadership. Build operating dexterity. Reinvent customer relationships

Industry, region and market segment perspectives
While CEOs might face similar challenges, factors like industry, region and organization size can create vastly different perspectives. Learn more about these similar and contrasting views in the 2010 IBM Global CEO Study.


Region and market segments

Additional C-suite studies
The following studies, developed through the IBM Institute for Business Value, offer a
complementary view into the boardroom.