Reinventing the Customer Experience by Tapping into Big Data
“Over the next 10 years, Banorte–Ixe will partner with IBM to create the best experience our clients will have witnessed over the past century.”
— Alejandro Valenzuela, CEO, Grupo Financiero Banorte
HEINEKEN gets to market ahead of the competition
Collaborating with IBM to accelerate new product introduction through an optimised process.
How Big Data Helps Stores Like Macy's And Kohl's Track You Like Never Before
Big data offers a means to understand shoppers via myriad digital touch points – from their online purchases to their presence on social networks.
New Chief Data Officer thought leadership from IBM’s Institute for Business Value in collaboration with leading CDOs.
IBM helps Honda R&D gather and analyze near-real-time battery data from FIT EV on the road in Japan and the United States.
City of Toulouse, France, uses IBM social media analytics to gain insights into citizens’ needs from social media posts, helping the city identify and prioritize citizens’ most pressing issues
Technology and Data Consulting Services
Many companies today face significant challenges in taking out cost and unlocking business value from their application portfolios and growing volume of data. Our services can help you define the best ways to drive rapid cost savings, monetization and innovation with data and enable you to be future ready.
IBM Technology Strategy and Data Consulting services help drive excellence in IT operations, enable new technology projects, and seamlessly integrate data to inform business decisions and actions.
Technology Enablement and Governance helps CIO and CTO’s deliver higher value from new technology investments, transform & optimize current data, assets & processes, and be more responsive to business & market demands.
The Information Management and Big Data Service Area delivers the services/solutions that enable clients to maximize the value of their information assets. This is accomplished by leveraging new sources of internal and external information while also simplifying and aligning their data (structured and unstructured) and analytics environment to address their most important business opportunities.
Gain competitive advantage and streamline business processes with effective content management.
The new hero of big data and analytics: The Chief Data Officer
Gartner research estimates that by 2015, 25 percent of large global organizations will have appointed chief data officers.
Innovation and growth. Those are the first two responses given when IBM speaks to executives about their priorities in dealing with data. Organizations are facing challenges in managing the scope and large-scale transformations that they need to deal with rapid data expansion. This new reality raises the question: Don‘t data assets, like any other corporate asset, need an executive owner?
The emerging role of the Chief Data Officer: Business leader responsible for accelerating innovation and transformation driven by data
IBM Chief Data Officer Strategy SummitLearn more and register
Featured Thought Leadership
Analytics: A blueprint for value - Converting big data and analytic insights into results
We identified nine levers that together enable organizations to create value from an ever-growing volume of data.
The Customer-activated Enterprise
Building upon more than a decade of research that has helped to produce the IBM C-suite Studies series, the new Global C-suite Study embodies one of the largest collections of C-level executive insights. Following face-to-face conversations with 4,183 C-suite executives, the study reveals how they view the world.
The Essential CIO
How are CIOs helping their organizations adapt to the accelerating change and complexity that mark today's competitive and economic landscape? To find out, we spoke with 3,018 CIOs in 71 countries to uncover key insights for this particular industry.
Capitalizing on the Smarter Consumer
IBM today launched a new IBV study of more than 30,000 global consumers that underscores the need for retailers to use Big Data, analytics and cloud computing to meet consumer demand for personalization.
Meet our experts
Strategy and Analytics , Tech and Data Leader
Connect with Glenn Finch
Strategy and Analytics , Global Big Data Analytics Leader
Connect with Michael Schroeck
Strategy and Analytics , Global Technology Strategy Leader
Connect with Mike Fitzgerald
Getting started with Tech and Data
Crossing the Data Chasm - Emergence of the Chief Data Officer
Emerging role of the Chief Data Officer
Chief data scientist for Verizon Wireless discusses innovation using big data and analytics
Samsung Mobile's chief data officer talks about why data and analytics are both important in his role